At FlatlandWorks, we’re not trying to be a 30-person marketing agency. We’re not interested in fat org charts or bougie titles. What we are interested in is building the right team for each client—every time. We are lean and agile – and proud of that!
The Power of Precision
When you’re running lean, every person matters. There’s no room for redundancy or “that’s not my job” attitudes. We handpick specialists who bring exactly what’s needed to the table—nothing more, nothing less.
When we sit down with a new partner, the first thing we ask isn’t “What’s your budget?” It’s “What do you need to make progress?” From there, we build the team around those answers.
This might look like a fractional ABM strategist, a senior copywriter with industry experience, a developer, and a project manager. Or it might just be two of us. Either way, we’re intentional about every role.
It’s Like Having Your Own Contractor
Think about building a house. You don’t hire a general contractor who employs 100 full-time workers of every specialty. Instead, you hire someone who knows exactly which plumber, electrician, and carpenter to bring in at exactly the right time.
That’s us—the general contractor for your marketing and business growth needs. We know who to call, when to call them, and how to manage them effectively to build something beautiful and functional.
Small, Agile, and Adventurous
While there are surely some pros to the colossal sexy agency of old, we happen to think that today calls for something nimbler. The number of highly qualified and experienced contractors just continues to grow—which means when you come to us with an incredibly niche need or vertical, we can find just the right people to strengthen your account.
Small and agile is also adventurous. It keeps our curiosity and learning alive, allows us to stay engaged with what’s fresh and new—and also evaluate what’s proven to work well.
Flexibility That Traditional Marketing Agencies Can’t Match
Our model allows us to pivot quickly. Need to scale up for a product launch? We can do that. Need to shift focus as market conditions change? We’re built for it.
Compare this to traditional agencies, where adding new capabilities often means lengthy hiring processes or trying to force existing staff into unfamiliar roles. By the time they’ve adjusted, the opportunity may have passed. (Trust us, we’ve been there.)
Real Relationships, Not Account Numbers
With our intentionally small core team, our clients work directly with decision-makers. There’s no game of telephone between what you need and who delivers it. The people you brief are the people doing the work.
This creates accountability that’s rare in the agency world. When something goes well—or doesn’t—you know exactly who’s responsible. No hiding behind layers of management here!
This approach means our clients get senior-level expertise without the overhead of a traditional agency. You’re not paying for fancy downtown offices or layers of account managers. We’re building the right team for each client, and you’re investing in talent that moves the needle.
And isn’t that what you really want anyway?